Marcio Atalla

Marcio Atalla is a renowned Physical Education Professor specializing in High-Performance Training and Nutrition from the University of São Paulo. His career began with physical preparation, including international high-level athletes. In 1999, he shifted his focus to promoting quality of life for a broader audience, creating the BemStar brand, with a presence across various media such as portals, magazines, and television (GNT). Atalla also served as a columnist for Época magazine, where he launched the "Época Saúde" project. He gained significant visibility with the segment "Medida Certa" on Fantástico (Rede Globo), transforming the lifestyles of various personalities and even an entire community. Furthermore, he is a columnist for CBN radio with the segment "Bem-estar em Movimento" and develops quality of life programs for companies. In 2016, he led an innovative project in Jaguariúna, aiming to improve the health of the entire city. Currently, he hosts a weekly program on Jovem Pan News, "Viva Bem com Marcio Atalla," reinforcing his role as one of the leading references in preventive health and quality of life in Brazil, with an approach that emphasizes the importance of movement and intelligent eating for health.