From new regulations for production and transport to controls on imported food, China has been strengthening oversight across the entire supply chain to reduce risks and enhance the safety of the food reaching the public's tables.
Nature itself can play a role in maintaining environmental balance. Discover regenerative cattle farming and how it can help make farms more productive and profitable.
Learn how environmental monitoring and traceability work and why they are important in livestock farming.
Driven by sustainability concerns, 74% of Europeans consider animal welfare when making purchasing decisions, while 65% are concerned about ultra-processed foods, increasing demand for cleaner, more ethical products that reflect their values.
Regenerative beef: nourishing our bodies, our soil, and our future.
While the supply chain operates on tight margins, Brazil sells beef to China at prices roughly 40% lower than those of the United States. In this interview, Thiago Bernardino explains how quality standards, animal health, trust, and reputation help explain this gap.
Animal Welfare Is Not Just an Ethical Issue—It's an Economic Asset
A U.S. study found that 77% of consumers base their purchasing decisions on the information provided on food labels.
The event panel discussed how predictability, trust, market intelligence, and shared goals can help producers and industry players address sanitary requirements, global volatility, and competition for high-quality cattle.
