Driven by sustainability concerns, 74% of Europeans consider animal welfare when making purchasing decisions, while 65% are concerned about ultra-processed foods, increasing demand for cleaner, more ethical products that reflect their values.
While the supply chain operates on tight margins, Brazil sells beef to China at prices roughly 40% lower than those of the United States. In this interview, Thiago Bernardino explains how quality standards, animal health, trust, and reputation help explain this gap.
A U.S. study found that 77% of consumers base their purchasing decisions on the information provided on food labels.
From the impact of online betting on household budgets to the potential for expanding protein consumption in emerging markets, the trends reshaping the sector were the focus of discussions at Tecnocarne.
A study presented by Thiago Bernardino, researcher at Cepea and the University of São Paulo (USP), shows that logistics, consumption patterns, exports, governance, and financial flows influence the efficiency of the livestock ecosystem.
Happy animals, satisfied consumers: the new generation of meat is marked by changes in species management, while red meat continues to play a leading role. In Brazil, Argentina, and Chile, more than 75% of the population say they have no intention of reducing meat consumption, according to Kantar.
Studies show that although injectable weight-loss medications bring fast and effective results for body weight loss, they can also affect muscle loss.
