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New information consumption habits, reading on mobile devices and the demand for more curated and contextualized content have been redefining how brands and readers connect. In this context, the My Minerva Foods monthly newsletter is established as another channel to deepen the dialogue with those who follow the transformations in agribusiness and animal protein.
The newsletter is part of the My Minerva Foods content platform and reinforces its commitment to high-quality information, analysis and transparency, supported by scientific evidence, technical data and specialist sources, on topics such as sustainability, innovation, global markets, consumption and industry trends, nutrition and socio-environmental responsibility.
A channel to deepen content
Each edition is organized around a central theme, introduced at the outset, connecting science, food and consumer behavior. This opening text serves as a guiding thread, helping the reader understand why the topic is relevant and how it connects to everyday life and to the sector’s transformations.
My Minerva Foods brings together reports and articles that connect food production, science, technology, sustainability and conscious consumption. The newsletter expands this work by delivering content directly to the reader’s inbox, in a format designed for quick reading without sacrificing depth.
More than reproducing articles, the channel serves as an editorial curation space, highlighting analyses, reflections and content grounded in studies, research and technical references that help understand the movements affecting the meat industry in Brazil and worldwide.
Content organized into fixed sections
The My Minerva Foods newsletter is structured into editorial sections that help organize the reading and deepen topics from different angles:
- Main article – Report or analytical article that delves into a specific topic, such as micronutrients, nutritional quality, sustainability or food production, based on scientific studies, technical data and experts.
- Verified facts – A quick-read section that brings together objective evidence, key concepts and information validated by science, helping the reader distinguish consolidated data from perceptions or fads.
- Stay informed – Curated content related to the edition’s theme, with links to reports, articles and analyses on the My Minerva Foods portal that expand understanding of the benefits of meat, physical performance, health and conscious consumption.
- Recommended reading – An editorial recommendation of an in-depth portal piece, selected for its scientific relevance and its ability to connect food, health and food production in a clear and accessible way.
Information as support for decision-making
The newsletter complements the portal, reinforcing My Minerva Foods as a trusted knowledge space, in various formats, on topics that connect production, sustainability, market and health.
In an environment marked by regulatory changes, new environmental demands and shifts in consumer behavior, reliable, science-based information plays a decisive role in interpreting scenarios and trends. The My Minerva Foods newsletter acts as a support tool for those following the sector, offering context, data and perspectives to interpret risks and opportunities in a qualified manner.
Community, closeness and editorial vision
With a more approachable editorial tone, the channel seeks to create bonds and strengthen the community of readers, aiming to stimulate reflection and broaden the conversation with those who already follow the platform.
The proposal is to be present where the reader is, offering relevant, science- and evidence-based content on topics that are part of the daily life of the food sector.
Sign up for the My Minerva Foods newsletter and receive, with each edition, a curated selection of qualified, technical and contextualized content on the topics that have been transforming the food system.