Driven by sustainability concerns, 74% of Europeans consider animal welfare when making purchasing decisions, while 65% are concerned about ultra-processed foods, increasing demand for cleaner, more ethical products that reflect their values.
Regenerative beef: nourishing our bodies, our soil, and our future.
While the supply chain operates on tight margins, Brazil sells beef to China at prices roughly 40% lower than those of the United States. In this interview, Thiago Bernardino explains how quality standards, animal health, trust, and reputation help explain this gap.
The event panel discussed how predictability, trust, market intelligence, and shared goals can help producers and industry players address sanitary requirements, global volatility, and competition for high-quality cattle.
From the impact of online betting on household budgets to the potential for expanding protein consumption in emerging markets, the trends reshaping the sector were the focus of discussions at Tecnocarne.
A study presented by Thiago Bernardino, researcher at Cepea and the University of São Paulo (USP), shows that logistics, consumption patterns, exports, governance, and financial flows influence the efficiency of the livestock ecosystem.
One of the most stringent markets for beef, Japan is now considering Brazil as a potential supplier. Beyond the commercial potential, the move strengthens the positioning of Brazilian beef in the international market.
International pressure and European legislation reinforce traceability as a condition for accessing demanding markets.
