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The consumer experience with meat involves different aspects that begin long before anything reaches the plate and go far beyond flavor. It is this broad and diverse universe that you will find in the “Consumer” section of the My Minerva Foods portal – a content platform that translates technical knowledge into accessible, contextualized information, presenting the benefits of beef in their entirety.
Based on science, behavioral research and trends, the articles offer tips to ensure a confident and safe purchase at supermarkets. They also bring product news and coverage of changes in consumer habits and behaviors.
At home, the focus is on helping you prepare each cut in the best way and ensuring flavor and nutrition. And, of course, the cultural and family context that is also part of that relationship with meat can’t be left out: from that barbecue to celebrate important moments or simply gather the gang, to a nutritious family dinner or a special at-home chef night.
The science behind food preparation and preservation
The secret to a great meal starts long before the fire. Understanding how to store meat to maintain quality is essential to preserve texture and nutritional value. In addition, knowing exactly what you’re buying is part of a good consumer experience. After all, if you’re looking to learn the distinguishing qualities of Angus beef, for example, you need to know exactly what to look for, as well as certified meats, which indicate other important product attributes such as origin, a smaller carbon footprint, animal welfare, among others.
But that relationship continues in the kitchen, where the way food is stored and prepared makes all the difference! Mastering techniques such as meat doneness — from seared to well done — and understanding the differences between fresh and aged meat are necessary steps to elevate dishes. Likewise, knowing that preparing meat incorrectly can reduce its protein content is essential to adjust certain points when cooking, always aiming to get the most out of each ingredient.
Between cuts and flavors
Each cut of meat has its own characteristics that make it incomparable, whether cuts considered premium, which offer a unique and unforgettable sensory experience like those from the Cabaña Las Lilas brand, or those that turn your meals into memorable celebrations, like Estância 92, or even cuts for nutritious everyday preparations, such as those from PUL. Knowing how to choose the best cuts according to your needs, as Chilean barbecue chef Felipe Cuadrado explains in this piece, and the best way to prepare them will certainly change your experience.
To help highlight the star of the show, side dishes, seasonings and special techniques are also among the topics covered in this space, such as the special on different types of coarse salt, with pairing tips for various cuts, the feature on marinades and the secret of marbling.
Meat is also a cultural matter
Talking about meat in some parts of Brazil almost automatically brings to mind the barbecue. Although originally this is a method of preparation, the traditions, rituals and history surrounding the barbecue have made it synonymous with a type of celebration.
Varying from culture to culture, within a single country or across different nations, the consumer experience that leads to the perfect barbecue may differ, but it always carries the magic of joyful gatherings of family and friends. Learning from these variations expands the possibilities of a chef-worthy barbecue, with information about the different types of grills and accessories that make the ritual an even more complete experience.
To top it off, you also have the barbecue calculator. How about starting to use it now to organize your next barbecue?
